nilenso is “nilenso”

Context

Our company needed a name, we also had some vague idea that we wanted a company which was existentially recursive.

Decision

Our company is “nilenso” in both name and spirit. The “n” is always lower-case. The spirit is: we can be anything. We have a brief explanation of what the name means.

Status: Accepted.

Consequences

“We can be anything” has led to some difficult conversations. People outside nilenso are frustrated with — or confused by — a recursive corporate entity.